‘Mr Crisp’ is the creation of 42-year-old entrepreneur Mark Pearson and will sell all varieties of the snack served in bread, baguettes and even tea cakes
Entrepreneur: Mark Pearson of Keighley, West Yorkshire, is opening England’s first crisp sandwich shop, called `Mr Crisp’
England’s first crisp sandwich shop is set to open – and surprisingly it’s not in London.
Mark Pearson, 42, is launching his first shop dedicated to his favourite type of sandwich in Keighley, West Yorkshire, tomorrow.
The entrepreneur, whose favourite crisps are Roast Beef Monster Munch, hopes his shop ‘Mr Crisp’ can follow in the footsteps of Simply Crispy in Belfast.
“I have always had an idea to launch a crisp sandwich shop,” said Mr Pearson, who also runs a photography company.
“When I saw the one launch in Belfast, I thought the only way I can find out if a crisp sandwich shop can succeed over here is by giving it a go myself.
“I sat on the idea for six months, working on sourcing which crisps and flavours to have and doing some market research.
“Now I feel the time is now or never.”
“I could either sit on the fence and get left behind or go and take a chance.”
Mr Pearson first shared his proposal on social media in local groups and pages.
He was so overwhelmed by the positive response he was convinced his shop had a place in the market.
Mr Crisp now stocks over 50 varieties of crisps that are served in white or brown bread, teacakes and baguettes.
Mr Pearson is also offering customers the option of adding something extra to their crisp sandwich, including tomato ketchup, salad cream, peanut butter, jam and even marshmallow.
A Monster Munch crisp sandwich, with salad cream