Facebook carries out a study into how people show that they find something funny online and finds that the simple “haha” is king
LOL, the acronym for “laugh out loud” and once the universal sign of online amusement, is fading fast.
A Facebook study into “e-laughing” says it has been replaced by “haha” and emoji. Just 1.9% of posts feature LOL, the site says, compared with 51.4% for “haha”.
Emoji takes second place with 33% while “hehe” follows with 13%.
The study also found a gender split in how people express their amusement on the social network, with men typically using “haha” or “hehe”, while women use emoji more.
This graph shows the generational differences Pic: Facebook
The study was carried out after a feature was published in The New Yorker magazine in April looking at the different ways that people show they’re amused using text.
LOL is used by older Facebook users, with an average age of 28 – while those in their early 20s were more likely to choose an emoji to show their laughter.