Fergus Walsh, managing director of The Wicked Coffee Company.
The Wicked Coffee Company is braced to edge its multinational competitors in the industry by introducing a brand new sales and marketing concept.
Based in Wetherby, West Yorkshire, the company says its aim is to help businesses sell an equally competitive coffee service that will rival the market-leaders. Fully branded, the service comes with a Fairtrade certification. According to the company, this gives their brand an added benefit.
“As sales of coffee continue to rise, a ‘Proudly Serving’ outlet can form a lucrative extra revenue stream for those operating in retail, leisure, education and many other sectors,” says Fergus Walsh, managing director of The Wicked Coffee Company.
The company has picked out a selection of its award-winning coffee and other beverages, snacks, equipment and merchandising to create a coffee outlet within an existing business. The concept is being floated under the banner ‘Proudly Serving Wicked Coffee’.
To further ensure standards of its concept and brand, The Wicked Coffee Company has undertaken to offer full training and support to al its clients. The company has also designed a simple audit system for the same purpose.
“We have a long-standing reputation for excellence in both coffee and customer service, so anyone can now launch a compact and attractive Wicked Coffee outlet with complete confidence,” said Mr Walsh.